Writing
Practical writing
Practical writing
from a small studio.
Honest articles on web development, design, SEO, and AI automation for small businesses across Europe. We publish what we wish someone had told us before we started.
Why I build client sites on Sanity instead of WordPress
Most small business websites start on WordPress and it works fine for a while. Then the business grows and the platform gets in the way. Here's why I switched to Sanity for client projects that need to scale.
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What actually makes a website convert in 2026
AI tools have made it cheap to produce polished-looking websites. The internet is now full of sites that look fine and do nothing. Here's what actually moves people to pick up the phone or fill out your form.
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WordPress vs custom code: which is right for your small business in 2026?
An honest decision guide. Custom for sites that need to load fast, rank in Google, and grow without monthly fees. WordPress for sites where non-developers will edit content frequently. We break down the 5-year cost, performance, and three real scenarios so you can pick the right one for your situation.
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