We integrate practical AI features into the websites and workflows we already build. Selective projects, honest framing, real measurable outcomes. Quoted per project from €350.
WebSilm AI process automation is the practical work of integrating AI features into websites and small-business workflows. We focus on the use cases where AI saves a measurable amount of time, removes a real bottleneck, or improves a metric — and we decline projects where AI is decorative or where the use case has no defensible business value. We are not an ML lab, we don’t train custom models from scratch, and we don’t sell autonomous agent swarms in production.
Every AI feature we ship is wrapped in three things you can see: a feature flag so you can disable it instantly, a hard usage cap so a runaway bug can’t generate a €5,000 API bill, and grounding constraints so the model can only quote from your actual content. The site has to keep working when the AI doesn’t.
Repetitive customer questions, slow document handling, content backlog. Something quantifiable — hours per week, queries per day, dollars per task. We'll tell you whether AI is the right tool, and how much you'd save.
A chatbot, smart form, or AI-assisted search on your site — but you don't know if it's worth it. We start with a free 30-minute scoping call where we'll either green-light, downsize, or honestly recommend not doing it.
Most agencies will sell you whatever you ask for. We turn down roughly half the AI projects we're approached with — usually because the use case doesn't justify the ongoing API cost or the risk of hallucinations. If we say yes, it's because we've thought about it.
A chatbot that answers questions using only your actual content (FAQ, docs, knowledge base). Retrieval-augmented generation grounded in your data, with explicit fallback to a human contact. Typical cost: €1,500–€3,500 build, €5–30/month API.
Smart routing (lead goes to the right person), draft replies generated for your review, and structured data extraction from free-text fields. Useful when you handle 20+ enquiries per week. Typical cost: €350–€1,200 build, < €5/month API.
Visitors search by meaning, not just keywords. Vector embeddings of your articles / products / docs, served from Supabase Vector or Pinecone. Especially useful for content libraries above 50 pages. Typical cost: €1,200–€3,000 build, €0–10/month.
OCR + summarisation + structured data extraction from invoices, contracts, forms. Drops processed output into your CRM, spreadsheet, or storage. ROI obvious when your team handles 50+ documents per week. Typical cost: €800–€3,500.
Drafts of blog posts, product descriptions, or social copy generated from a brief, queued for human review before publishing. We never ship ‘fully automated’ content — Google penalises bulk AI content without oversight. Typical cost: €600–€2,000.
Make.com, n8n, or Inngest workflows where one or two steps use an LLM (e.g. classify incoming emails, route by sentiment, summarise into a Slack message). The AI is one node in a larger automation, not the centrepiece. Typical cost: €400–€1,500.
Brand-consistent images for blog posts, social, hero sections — generated via Sora 2, Nano Banana, Midjourney, or open-source Stable Diffusion, with a style guide so output stays on-brand. Quoted per project; usually €350–€1,200.
The most underrated deliverable. 30 minutes, free, no sales pitch — we'll either tell you AI is the right tool and quote a project, or tell you a non-AI solution would work better and recommend that. The latter happens about half the time.
Roofing · Intake
Roofing site with structured quote-request capture — the groundwork any smart-routing or draft-reply layer needs before AI is worth adding.
Visit meriltec.ee →
Industrial · Bilingual
Bilingual corporate site with a large content surface — the kind of corpus where semantic search starts to earn its keep.
Visit futex.ee →
OpenAI and Anthropic for highest quality on language tasks; Mistral or open-source via Together / Replicate when cost or data residency matters; Sora 2 and Nano Banana for image / video generation. We pick per use case and tell you the expected monthly API cost upfront.
Vercel AI SDK for streaming responses on the frontend, Inngest for durable async workflows, Supabase Vector or Pinecone for embeddings storage, n8n / Make.com for the no-code automation glue. We avoid agent-orchestration frameworks in production — too brittle, too many moving parts.
| Concern | WebSilm AI integration | ChatGPT subscription | DIY no-code | AI consultant |
|---|---|---|---|---|
| One-off cost | €350–€5,000 quoted upfront | €20/month subscription | €0–€100 to set up yourself | €5,000–€20,000 for slide decks |
| Ships to your customers | Yes — embedded in your site | No — only you use it | Internal workflows only | No — strategy doc only |
| Hallucination safeguards | RAG + grounding + fallback | None — raw model output | Up to you to add | Recommended in slides |
| Maintainable next year | Yes — code in your repo | Yes — provider-managed | Brittle at scale | No — consultant gone |
| API cost transparency | Hard cap + monthly cost estimate | Flat €20/month | Per-operation pricing — surprises possible | You implement it |
| Best for | Customer-facing AI features inside a real product | Personal productivity, drafts, brainstorming | Internal automations < 1,000 runs / month | Enterprise transformation projects |
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Honest answers — including the cases where the honest answer is ‘don't add AI yet’.
Ask us directlyPractical AI features built into the websites and small-business workflows we already make: AI-assisted contact forms, on-site chat trained on your documents, content generation pipelines with human review, semantic search using embeddings, document processing (OCR, summarisation, extraction), and workflow automation with services like Make.com or n8n that include an AI step. We integrate AI as a feature inside a normal web project — we are not an ML lab, we don’t train custom models from scratch, and we don’t sell autonomous agent swarms.
Probably not yet, unless one of three things is true: (1) you have a measurable problem AI could solve — repetitive customer questions, slow document handling, content bottleneck — (2) you have enough usage that the API cost is justified, or (3) the AI feature is the actual product, not decoration. If your site gets 50 visitors a month and you're considering an AI chatbot to engage them, the chatbot is the wrong investment. Fix the underlying problem first.
Project work is quoted from €350 — a small AI feature added to an existing site, like a contact form with smart routing or a basic chatbot on your FAQ. More complex builds (semantic search across your content, document Q&A trained on your knowledge base, multi-step workflow automation) typically run €1,500–€5,000. The variation depends mostly on how clean your existing data is. We always quote a fixed price upfront after a 30-minute scoping call.
Adding an AI chatbot to your site does not, by itself, make Google or ChatGPT cite you more. What does help: structured content (FAQ schema, comparison tables in HTML, clear entity definitions), explicit AI-crawler permissions in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended), and Person author bios with sameAs links. We do this work as part of our SEO service. The two services are complementary but distinct.
Both are options. OpenAI (GPT-4o, GPT-5) and Anthropic (Claude Sonnet, Claude Haiku) deliver the highest quality and are paid per token. Free or self-hosted models (Llama 3.1, Mistral, Qwen via Together AI or Replicate) cost less but generally produce weaker output for complex tasks. For most small-business use cases — chat, classification, summarisation — a small paid model at the cheapest tier (€0.10–€2 per million tokens) costs less than €5/month even with steady traffic. We pick the model per use case and tell you the expected monthly cost upfront.
You do, directly to the API provider (OpenAI, Anthropic, Google AI). We set up the account in your name, configure usage limits and a hard monthly cap so a runaway bug can't generate a €5,000 bill, and document how to monitor usage. We never charge a markup on AI API costs. For a typical small-business chatbot or smart-form integration, expected monthly API cost is €5–50; we tell you the realistic range upfront based on your traffic estimates.
This is the right concern. We mitigate it three ways: (1) ground all answers in your actual content using retrieval-augmented generation, so the model can only quote from documents you uploaded, (2) include explicit refusal instructions in the system prompt for anything outside that scope, (3) add a confidence threshold below which the AI hands the conversation to a real person or to a ‘we don't know — please contact us’ fallback. Hallucinations cannot be reduced to zero, but for an FAQ chatbot trained on your own documents, the rate is typically under 1% and easy to catch in monitoring.
Yes, by design. Every AI integration we ship includes a feature flag so you can disable the AI part with a single toggle without touching the rest of the site. If a chatbot starts misbehaving, hide it. If a smart-routing form is sending leads to the wrong place, fall back to direct email. We never build AI features that are load-bearing for the site — the site has to work without them.
Got an AI idea you're not sure about? Start with an honest scoping call.
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