Design with intent.
Not the default look.

Helpful but not required. If you have a logo, brand colours, and a tone of voice, we'll build on top of that. If you don't, we'll spend the first 30 minutes of the kickoff call defining a working palette, type pairing, and visual direction together. We're not a brand strategy agency — for a full identity reset we'll point you to designers we trust, but for a website-led identity we can take you from blank to launch ourselves.

We start with three reference sites you admire (in or out of your industry) plus three sites you actively dislike. We learn more from the rejections than the favourites. From there we propose two distinct visual directions in week one — one safer, one bolder. You pick a direction (or take pieces from each), and we refine from there. No mood-boards-only phase that takes three weeks.

No. There’s a default aesthetic the AI tools and template marketplaces produce — flat shadows, indigo blue, generic sans-serif, hero-image-on-the-right — and we actively avoid it. We pair a serif with a sans for typographic interest, build with custom colour tokens (not Tailwind defaults), use layered shadows with subtle colour tinting, and design at intentional spacing rather than a 4px grid. The result feels considered rather than generated.

Each project includes 1–2 rounds of revisions on the visual direction. We collect feedback in one go (annotated screenshots or a Loom video work best), then come back with the next iteration in 2–3 days. If we’re going past the included rounds we tell you upfront and quote a small extension — usually €80–200 depending on scope. We never silently pad the bill.

Yes — every project is designed mobile-first because that is where 60–70% of your visitors will actually be. We design the mobile layout to completion before touching desktop, then expand from there. This avoids the common mistake of cramming a desktop layout into a phone screen and ending up with text that is too small or buttons too close together for finger taps.

Then we go again — this is exactly why we propose two directions in week one rather than committing to one. If neither works, we set up a 30-minute call, look at the references again, identify what specifically does not land, and propose a third direction in 3–4 days. We have only had one project in five years where we needed to start fully over, and there was no extra charge for that round.

Yes. About a fifth of our design work is a ‘redesign on top’ where we deliver a new visual layer (Figma file plus the CSS to apply it) without touching the underlying CMS or framework. Especially common with WordPress sites where the content is fine but the design is dated. Pricing for this varies more than for new builds — typically €600–€1,800 — because the constraint is matching whatever the existing template allows.